Cut-paper collage: the Le Onde single cover, a photomosaic of Focus Frames, seen through a hole torn in charcoal paper, with a paper bass and violin in front of it and waves along the bottom

Le Onde Is Out Now

Founder's Story *1 min read

Le Onde is out now as a single. It's Ludovico Einaudi's composition, played by our founder James (Box Of Rules is his one-person music project) on bass and his oldest friend Rob Campkin on violin, and from today you can stream or download it on Spotify, Apple Music, YouTube Music, Deezer, Tidal, SoundCloud and the rest: pick your service here. Or watch the video first, which is the whole story in four and a half minutes.

Our Founder's Story: Le Onde on bass and violin. Click to watch.

James and Rob recorded Le Onde wearing Focus Frames®, and over the top of the performance James tells the story of why the frames exist: twenty years of struggling to practise the instrument he loves, a diagnosis at 31, and the question that started everything (he already used earplugs to sleep, so is sight the same?). If you've been following along on TikTok you'll have seen it in eight short parts over the last few weeks. The single is the whole piece, uninterrupted.

James playing bass in Focus Frames, with the video's opening caption: I'm James, the founder and CEO of Goghini
James on bass, from the video.

The cover is the performance too. It's a photomosaic of Focus Frames built from 528 stills of the video, so every tile is a frame of James and Rob playing. Worth a close look on a big screen.

Le Onde means The Waves. James used to feel like the waves were pulling him under. With the frames on, the water washes over him and he gets to choose what he takes in. That's the whole idea of Focus Frames in one piece of music, which is why we wanted it out in the world on its own.

James on bass and Rob Campkin on violin, both in Focus Frames, with the closing caption: if you could block out the noise and keep your colour, what would you be doing?
The closing question, from the video.

Credits:

  • Le Onde, composed by Ludovico Einaudi
  • Performed by Box Of Rules (James, bass) and Rob Campkin (violin)
  • Videography by Murphy Media
  • Released 28 October 2026 by Box Of Rules, presented by Goghini

Listen on your preferred service, watch the video on YouTube, and if you'd like to see what James and Rob are wearing, the frames are here.

Join us on this exciting journey and share your thoughts and experiences with the hashtag

#EmbraceThe Boredom

Let's build a community that celebrates the hidden power of boredom and unlocks the creative potential within us all.